People want predictable revenue. Inbound sales and marketing’s great – driving leads from online marketing, word-of-mouth amazing. But can you easily forecast on this business model?
Following-up like A Rockstar! How important is the Follow Up to your sales team?in Email Outreach, Sales Prospecting
How important is it for your sales team to follow-up on leads? An obvious answer yet we experience a lot of businesses not deploying a proper follow-up strategy – one of the key stages of closing your pipeline.
It’s easy to focus on your new business activities and initial contact (all the more reason to divide your sales team into specific roles).
Specializing your sales team is an absolute must. As an absolute minimum, make sure that you specialize your outbound (Sales Development Reps – SDR’s). These are critical for growing a predictable growing revenue for your company.
What is your Ideal Customer Profile. If you don’t know, stop everything and define it.in Email Outreach, Sales Prospecting
Having a clear definition of your Ideal Customer is critical. I know we hear this broad statement a lot but defining this is business critical. Simple…..
One of the largest inefficiencies is grouping together a load of different responsibilities into one, and even worse, onto one persons’ shoulders. In the world of sales, this may be web lead qualifications, cold prospecting, closing and account management.
We’re really clear when we say stop it, as soon as you can!